The Strum Shop is a family-owned full service, musical instrument store opened by Daniel Elliott Jr and Stu Herreid in May of 2012. Daniel had already been working on a business plan to open his own music store, while Stu was looking for a new meeting place for the rapidly growing ukulele club he had founded a few years earlier. They decided to join forces and the concept for The Strum Shop was born.
The Strum Shop strives to 'inspire musicianship, equip musicians and enrich the community through music.' "We don’t want to just sell stuff," says Elliott, "we want to create a space for music enthusiasts to come together and pursue their passion of music-making."