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The Strum Shop!

The Strum Shop is a family-owned full service, musical instrument store opened by Daniel Elliott Jr and Stu Herreid in May of 2012. Daniel had already been working on a business plan to open his own music store, while Stu was looking for a new meeting place for the rapidly growing ukulele club he had founded a few years earlier. They decided to join forces and the concept for The Strum Shop was born.

The Strum Shop strives to 'inspire musicianship, equip musicians and enrich the community through music.' "We don’t want to just sell stuff," says Elliott, "we want to create a space for music enthusiasts to come together and pursue their passion of music-making."

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Community Testimonials

"I am absolutely pleased with The Strum Shop! When I called to get information for possible lessons for 3 of my kids, the gentleman on the phone was knowledgeable, friendly and patient with my questions. I have one taking drums with Evan, one taking guitar with Jon, and one taking piano with Julie. I am very pleased! You will not be disappointed shopping or taking lessons!"
- Jo Anna Lujan

"Very friendly staff, and seemingly willing to answer lots of noobie questions my friend had, with patience and smiles. Lots of ukelele, and small selection of guitars, and a few basses, accessories and sheet music, all for very reasonable prices. Wide selection of string sets, you can probably find what you need."
- Aaron Towers

"My special other and I went in yesterday about an hour before close in search of a Ukulele. They have TONS! The Strum Shop ended up having much more of a variety than other stores that I'd visited, and they have competitive prices too! But the one thing that stood out was Dan, the man whom we found out owned the shop! He was INCREDIBLY helpful, answered any and ever question we had, and even took the time to give my S/O advice on building her own Ukulele. Amazing shop, amazing owners, customer for life!"
- Gav Davis

Music Lessons for Every Lifestyle

♩ Private Lessons  |  ♫ Group Lessons  |  ☞ Meet Our Teachers

We offer lessons online & in-store on many different instruments to all ability levels, ages 5+.

When you work with our music instructors, you'll get the personalized attention you need in order to reach your playing goals. Group music lessons are also a great way to learn an instrument in a supportive, enjoyable atmosphere from the groups expert instructor.

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209 Vernon St.
Roseville, CA 95678

Mon - Thu 10am - 7pm
Friday        10am - 6pm
Saturday    10am - 4pm