Encouraging Musicianship, Equipping Musicians,
and Enriching Our Community Through Music, since 2012!
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Ukulele Beginning Group Class ($80/MONTH)
Perfect for first-time players! Learn tuning, basic chords, strum patterns, and easy songs in a relaxed, supportive group setting. Drop-ins welcome the month prior or at the first class — just call ahead if you'd like to try it out before committing for the month.

Ukulele Beyond the Basics Group Class ($80/MONTH)
Designed for players ready to level up! Explore new styles and techniques each month. This class often fills up, so please call ahead for demo availability or reserve your spot early.

The Strum Shop Community & Kids Zone @ Roseville's Downtown Tuesday Nights ($FREE)
Join us every Tuesday evening in June & July for live music, street fair fun, and family-friendly activities right outside The Strum Shop. Our Community Stage features local musicians, student performers, and special guests. Don’t miss the Kid & Community Zone with games, crafts, bubbles, and music play for all ages. Free to attend and full of summer vibes!
About The Strum Shop Family
"Inspiring musicianship, equipping musicians and enriching the community through music, since 2012!"
Family-owned full service, musical instrument store opened by Daniel Elliott Jr and Stu Herreid in May of 2012. Daniel had already been working on a business plan to open his own music store, while Stu was looking for a new meeting place for the rapidly growing ukulele club he had founded a few years earlier. They decided to join forces and the concept for The Strum Shop was born.
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Recent Customer Reviews:
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"I am absolutely pleased with The Strum Shop! When I called to get information for possible lessons for three of my kids, the gentleman on the phone was knowledgeable, friendly, and patient with my questions. I have one taking drums with Evan, one taking guitar with Jon, and one taking piano with Julie. I am very pleased! You will not be disappointed shopping or taking lessons!"
Jo Anna Lujan
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"Very friendly staff, and seemingly willing to answer lots of newbie questions my friend had, with patience and smiles. Lots of ukulele, a small selection of guitars, a few basses, accessories, and sheet music—all for very reasonable prices. Wide selection of string sets; you can probably find what you need."
Aaron Towers
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"My special other and I went in yesterday about an hour before close in search of a ukulele. They have TONS! The Strum Shop ended up having much more variety than other stores I’d visited, and they have competitive prices too! But the one thing that stood out was Dan, the owner of the shop. He was INCREDIBLY helpful, answered every question we had, and even took the time to give my S/O advice on building her own ukulele. Amazing shop, amazing owners—customer for life!"
Gav Davis