The Strum Shop is a family owned musical instrument store which was opened by Daniel Elliott and Stu Herreid in May of 2012 when they both noticed a need for support of the rapidly growing ukulele community in the greater Sacramento area.

The Strum Shop is known for our many music workshops and concerts held all throughout the year. We offer private music lessons every day of the week and group lessons on various days throughout the week. We also offer instrument rentals and in-house repairs of fretted instruments as well as school band and orchestra instruments.

In just four short years, The Strum Shop community had outgrown our facility. So, in 2016 we moved to our current location in Historic Downtown Roseville. This move enabled us to offer a number of awesome improvements including:

  •     50+ seat auditorium to serve our local community of musicians and music lovers.
  •     8 Lessons Studios and a classroom for our local music teachers and their students.
  •     Full Service, onsite repair shop for fretted as well as band & orchestra instruments.
  •     Shipping and Receiving area to better serve our online community.
  •     Large comfortable area for students and parents waiting for lessons.
  •     More instruments & accessories!

The Strum Shop was selected as a Top 100 Dealer by the National Association of Music Merchants (NAMM), the global association of music products and music retailers in 2016.

Meet the Team

About The Strum Shop - Owner Dan Elliott

Dan Elliott – Owner

Dan is a lifelong musician and self-proclaimed music gear fanatic. He started piano as a young child then switched to the trombone in the 4th grade and played all the way through high school. Along the way he taught himself to play guitar, dabbled with harmonica, the penny whistle, the triangle and even the didgeridoo. Eventually, he settled on the bass guitar as his main instrument. He also developed a reputation as a sought-after live sound and recording engineer toured professionally and became heavily involved in concert promotion. Dan spent nearly two decades working as a marketing and product development consultant with a variety of companies including Ashdown Amplifiers, BBE Sound, Wedgie Picks, Parkwood Guitars, Bass Gear Magazine and others, and served as marketing and artist relations director for Gallien-Krueger for 5 years.


Randy Clarke - Repair Technician, Teacher

Randy is our very own in-house repair technician. Randy is extremely proficient in all forms and shapes of stringed instrument set-up and repair; including guitar, ukulele, bass, violin, mandolin, banjo… etc. Randy is known for his quality of repair work, genuine care for each instrument and he’s especially known for every customer’s overall satisfaction.





About The Strum Shop - Ariel Elliott

Ariel Elliott – Marketing & Public Relations, Music Together Teacher

Ariel is a mother of one with years of experience teaching groups of young children in both music & dance. Ariel has been a music teacher for The Strum Shop's Ukes for Schools Non-Profit Program as well as The Roseville Police Activities League since 2014. Ariel is also a gifted singer with an entertaining personality, keeping kids happily engaged in the classes activities.